Specialist Optician & Eye Clinic

An independent, healthcare-focussed Therapeutic Optometrist

An Award winning practice. Read the amazing reviews.

A leading optician in St. John’s Wood, London

We take pride in equipping our practice with state-of-the-art, continually evolving eye health diagnostic equipment and an impressive selection of cutting-edge designer eyewear.

Our commitment to optimising eye health and elevating personal style ensures that our patients not only feel their best but also look their best.

Best Opticians in London
Optician Awards Finalist 2023

Unveil the Perfect Blend of Style and Vision with Exquisite Eyewear

Unleash Your Vision with Contact Lens Freedom

Embrace the freedom of crisp, clear vision without the constraints of glasses.

Our expert opticians offer a diverse range of premium contact lenses, providing unparalleled comfort and visual clarity. Discover a seamless blend of convenience, style, and visual freedom.

Embrace the New Generation of Vision Technology

Experience the future of eye care with our state-of-the-art technology. Powered by the latest eye care advancements, we bring you ground-breaking solutions.

Everything You Need In One Place

Glasses in display draw

Glasses

Discover a wide selection of stylish and comfortable glasses designed to enhance your vision and suit your unique style.

Eye examination

Eye Tests

Experience advanced eye tests conducted by our expert optometrists, ensuring accurate prescriptions and optimal eye health.

Man putting on contact lens

Contact Lenses

Explore the convenience and freedom of contact lenses with our range of high-quality options, expertly fitted to provide clear vision and all-day comfort.

Our Services

VisionIX120+

Advanced Eye Tests

Our advanced eye tests go beyond a basic vision check-up. We use state-of-the-art technology to conduct comprehensive assessments that delve into both eyesight and eye health.

Children's Eye Tests

Childrens Eye Tests

We understand the unique needs of children when it comes to eye care. Our specialised eye tests for children are designed to be child-friendly and ensure accurate assessments of their vision and eye health.

Express glazing machine

Express Glazing

When you need glasses urgently, our premium priority service is here to help. Our express glazing service ensures fast turnaround without compromising on the quality of your glasses.

Dry eye IPL treatment

Dry Eye and Red Eye Treatment

If you’re experiencing symptoms such as dry eyes or redness, our specialised IPL (Intense Pulsed Light) treatment can provide effective relief.

Articles and News

5 Reasons Why Quality Eyewear Is Worth the Investment

5 Reasons Why Quality Eyewear Is Worth the Investment

Our vision is invaluable, so your choice of eyewear should go beyond mere functionality; it’s a reflection of your style and personality. At Safarian & Simon, we believe that investing in premium eyewear is more than seeing better; it’s about experiencing life...

Dry Eyes: What You Need To Know 

Dry Eyes: What You Need To Know 

Dry eyes can manifest in a variety of symptoms beyond just discomfort. From fluctuations in vision to heavy eyelids, the signs of dry eyes can be subtle yet impactful on daily life.   Dry eyes are highly prevalent, with an estimated global impact on up to...

Leading stockist of Lindberg in the UK

Reviews

Aly A
Aly A
28 February 2024
Had an excellent experience at Safarian & Simon Opticians in St John’s Wood. Very knowledgeable team (thanks Anila, Navin & Sachin) with an extremely reassuring manner, much required in an eye emergency!
Bilal Mellouki
Bilal Mellouki
23 February 2024
Thank you so much Anila mistry
Carlos Morillo
Carlos Morillo
21 February 2024
I celebrated my second year visiting Safarian & Simon Opticians and would highly recommend their services and friendly and attentive customer experience. From the optician to the specialists i, the entire team is informative and helpful with my annual eye exams, adjusting my frames when necessary, and explaining my options. The entire team is friendly and enthusiastic about my vision health while providing an honest assessment of my options.
Maida Vale
Maida Vale
20 February 2024
Great, efficient and very friendly staff. I actually enjoyed my eye check-up today and was looked after by the consultants extremely well.
Esra Umut Gulerer
Esra Umut Gulerer
19 February 2024
Everyone was extremely knowledgeable and helpful. The eye examination was the most thorough I have ever had using the latest equipment which I had never experienced before. Everything was explained in detail. Also a very wide range of eyeglasses. Very satisfied. Thankyou everyone.
Bruno Gioria
Bruno Gioria
17 February 2024
Staff is very competent. Optician was very clear and explained everything during the tests, including his reasoning for not increasing the prescription too much and some daily tips to improve general eye health.Glasses are very high quality and staff takes their time with the fitting, frame options, etc.Prices are higher than most opticians, but equipment, staff and quality of the glasses/lenses are more than worth it.
Bibi Graham
Bibi Graham
17 February 2024
Lovely organisation. It felt thoroughly professional and personal according to my needs
K
K
15 February 2024
I really appreciated the unplanned visit at Safarian & Simon Opticians. Very knowledgable and helpful, the most insightful and explanatory optician appointment I had for many years. The friendliness and approachable staff added to the positive impression. Can absolutely recommend a visit.
Lauren Parsons
Lauren Parsons
15 February 2024
Not only did David adjust my glasses perfectly but quality of the eye appointments to look at issues or infections have been second to none. Fantastic, thank you!
marshall lester
marshall lester
15 February 2024
First class attention from an excellent optician. I can give an unreserved recommendation to the team